Pet Lifestyle and You (P.L.A.Y.) and Cabot Creamery Cooperative, two Certified B Corporations, teamed up to roll out the Seriously Sharp Squeaker dog toy in November. The eco-friendly toy is inspired by Cabot’s iconic Vermont Seriously Sharp Cheddar Cheese.

“We’ve always known that Cabot cheddar brings people together, and it turns out our four-legged friends want in on the fun too,” said Sara Wing, Director of Community Marketing at Cabot Creamery. “Partnering with P.L.A.Y. to create the Seriously Sharp Squeaker toy is our way of sharing Cabot with the whole family. It’s a playful nod to the joy and quality we’re committed to, ensuring even the dogs get their share of smiles.”

Made with P.L.A.Y.’s signature PlanetFill eco-friendly stuffing—crafted from 100% post-consumer recycled plastic bottles—the Seriously Sharp Squeaker toy crinkles and squeaks, giving pups plenty to melt over. It features AZO-free dyes for safe play, and the tag is crafted from FSC-certified mixed materials, emphasizing sustainability. This toy is also washer and dryer friendly, making clean-up a breeze after your pup has had their fill of fun.

“At P.L.A.Y. we make toys that help create lasting memories so teaming up with Cabot Creamery was a natural fit,” said Will Chen, CEO and Co-Founder of P.L.A.Y.

Retailing at $12, the Seriously Sharp Squeaker Toy is available on PetPLAY.com, CabotCreamery.com and in select local boutiques.

About P.L.A.Y.

P.L.A.Y. (Pet Lifestyle and You), a certified B Corporation, creates stylish, eco-friendly pet bedding, toys and lifestyle gear inspired by their beloved Chief Pug Officer, Momo, and the team’s office dogs.